Angus Alexander
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INTRODUCING HER HAIRCARE RITUALS

Villa Floriani, a stunning, 300 year-old Palladian inspired villa sits amongst the rolling valleys of Italy’s Veneto region, housing the latest innovation in hair care – its heritage and design inspiring the creation of HER haircare rituals. The elegance of the architecture and the serenity of the surrounding landscape are at the heart of the HER range. The colours, scents and textures of the villa’s natural environment are the main inspiration behind the beautifully scented and designed products.

Beneath the frescoed ceilings of Villa Floriani some of the world’s most talented scientists work tirelessly in order to create products that work for you and your hair, utilising years of intensive research and harnessing the healing affects of plants and advanced technical ingredients. Assimilating the perfect partnership between nature, science and Villa Floriani’s legacy, HER has created a high-performance, exquisitely fragranced and beautifully packaged capsule collection, designed to restore over-styled and coloured hair to its original beauty and condition.

The innovation and pioneering technology of the scientist behind the HER range is well known, having previously created products for the likes of Estee Lauder and Elizabeth Arden. While discovering the unique properties of plant extracts and how they can be enhanced with highly-effective technological ingredients, the HER team have created products that are not only high-performance and nourishing but also restore the natural beauty of your hair.

A ‘no nasties’ range, this collection is free of parabens, phthalates, formaldehyde and propylene glycol, and promises to reverse the affects of all that women’s hair
has endured.

The collection is made up of four products, a volumising shampoo, enhanced with Sweet Almond protein, a volumising conditioner formulated with Aloe Leaf juice, an amazing, weightless powder that cleans and refreshes the hair, whilst adding body and texture, and hero product TRECENTO, a highly-sophisticated treatment that is wonderfully simple to apply – named in honour of Villa Floriani’s 300th anniversary.

“300 years of heritage in a 300 second treatment” – the jewel in the HER crown is TRECENTO, the pre-shampoo treatment that restores your hair to it original pre-colour and pre-hot styling self, in only 300 seconds. The natural plant extracts and proteins penetrate the hair and rebuild, strengthen and moisturise from within, whilst creating a protective layer – enhancing both the look and feel of your hair. With clinically proven results, the promise of change after one application and a patented delivery system, it is little wonder that HER is one of the fastest selling new hair brands to ever be aired on QVC.

The full HER range is currently available on both their own website
www.thisisher.co.uk and www.qvcuk.com
Follow HER on Twitter @HER_haircare

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