Nestled in the rolling valleys of Italy’s Veneto region sits Villa Floriani, a stunning 300 year-old Palladian inspired villa, who’s heritage and design has inspired the creation of HER, the latest innovation in hair care.
Sitting within Villa Floriani is the HER lab, where some of the world’s most talented scientists work tirelessly in order to create products that work for you and your hair, utilising years of intensive research and harnessing the healing affects of plants and advanced technical ingredients. Assimilating the perfect partnership between nature, science and Villa Floriani’s legacy, HER has created a high-performance, exquisitely fragranced and beautifully packaged capsule collection, designed to restore over-styled and coloured hair to its original beauty and condition.
HER haircare rituals have created a pre-shampoo treatment with a patented delivery system that has been clinically proven to restore and rejuvenate hair after only a single application. 300 TRECENTO is formulated with rich, natural ingredients this highly sophisticated treatment promises to fight against free radical damage, protect against UV radiation, restore the lipids and condition, strengthen and enhance the hair and its natural shine.
“300 years years of heritage in a 300 second treatment.”
Boasting a long list of unique and powerful qualities – acting not only as an anti-ageing treatment for hair, but also one that renews and replenishes lost proteins, returning the hair to its original, virgin, uncontaminated state. Your hair is 90% protein, which is easily damaged by both daily elements, and daily styling – 300 TRECENTO replaces the damaged protein with Natural Soy and wheat protein, repairing the hair.
It isn’t all science; the 300 TRECENTO treatment also takes care of the aesthetics, leaving the hair shinier, smoother and more manageable. The natural oils and Olive extracts detangle the hair, whilst the vitamins and a selection of actives anchor themselves within the hair and the cuticle, penetrating the internal layers.
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In only 300 seconds your hair is transformed and reconditioned, and because this treatment is pre-shampoo, no excess product is left in the hair, ensuring that no heaviness will remain.
Moisturising from the inside out, 300 TRECENTO allows the hair to be cleaned, protected but also to breath; taking out the bad and replacing the good that has been stripped and removed on a daily basis.
The primary ingredients of 300 TRECENTO are all incredibly restoring and revitalising – the ginseng and root extract are used to regenerate the youthful appearance of the hair, stimulating the renewal of the epidermis and restoring the physiological balance of the scalp skin. The natural Soy and wheat protein protects and restores the hair, acting as a binding agent to help fortify the hair and seal the hair shaft, while moisturising the surface. Shea Butter and Babassu Oil both retain moisture, protecting against external conditions and returning the hair to its natural vitality while Olive Extract and Calendula Oil bring out shine, leaving the hair de-tangled and healthy.