Wednesday 15th June marked a huge milestone for the widely-loved cult skincare brand Alpha-H. Devoted fans including press, bloggers, beauty-industry know-hows, family and friends all came together to celebrate their 21st birthday at the Hamyard Hotel Roof Terrace – a special location for a very special event.
Brand owner and director Michelle Doherty along with her husband Dean developed Alpha-H with one goal in mind, to improve people’s skin. As an acne sufferer herself, Michelle experienced first-hand the devastating effects having bad skin can have on the individual so she decided to take matters into her own hands. The rest is skincare history…
From its first launch to now 21 years later Alpha-H products continue to transform people’s skin globally and this is what makes the brand so incredibly popular. At the heart of Alpha-H is its family run ethos which has been widened by its founding members to every Alpha-H fan both in and out of the beauty industry.
The roof terrace was decorated with black and white accessories to match the sophisticated monochrome dress code. Flowers, cupcakes and a number of Alpha H displays that showcased a selection of their most-loved products were on show. Guests were entertained by a top London magician, an acoustic guitarist and a caricaturist who set the tone for a totally glamorous evening and produced a handful of shocked faces! The evening was all about celebration and a few familiar faces filmed a short video declaring their love for Alpha-H, their favourite memory of the brand and wishing them a very happy birthday which was a sentimental touch. Tom Ogden, European Business Manager and Kenneth Soh MUA are just a couple of beautiful individuals that graced the celebratory presentation.
No event is complete without delicious canapes and a glass of fizz. Colourful macaroons were circling the event alongside chocolate lollipops that exploded in the mouth with popping candy! Every detail was put into place to ensure that guests were aptly celebrating one of the industry’s best and favourite skincare brands, Alpha-H. Here is to another 21 years of concentrated skincare!
Here are a few snaps that were taken of our lovely guests.