What – Alpha-H hosted an exciting event on the 2nd November to unveil new launches and to discuss what is next for them. Key press and bloggers attended and were fully captured and inspired by founder Michelle Doherty and European Business Manager Tom Ogden as they discussed all things past, present and future with Alpha-H.
The newest launches that they revealed were the Vitamin B serum and the 24 Hour Liquid Gold Night Cream – both very exciting products that are at the forefront of skincare innovation.
Where – St James Hotel, Mayfair Suite. A quaint but beautiful hotel in the heart of the city that is elegantly dripping in gold décor, which perfectly matched the new Liquid Gold cream’s packaging (very appropriate)!
What we Ate – Scrummy canapes that were circling around the venue. Our favourite was the salmon dish – they went down a treat. They were the perfect snack to tuck into whilst listening to Michelle and Tom’s enticing presentation.
What we Drank – Red or white wine was on offer to guests who fancied a tipple. If not, vintage ginger ale and bespoke leaf teas were the alternative option.
Happiness is – Hearing the guests engage and recognise the immense passion that Michelle and Tom have for the brand and how excited they are about their new formulations and products. Happiness is also seeing the Liquid Gold legacy continue to thrive.
Here is to another 21 years of genius skincare.